What missed calls actually cost
Every unanswered call is a customer already dialling a competitor. Up to a third of enquiries arrive outside business hours, and at peak times two operators cannot stretch across ten simultaneous calls — a queue with hold music keeps someone for about forty seconds before they hang up.
How a voice AI is put together
It is not a rigid script but a chain of technologies working in real time:
| Component | What it does |
|---|---|
| Speech recognition (ASR) | turns the caller’s voice into text on the fly |
| Language model | understands the intent, answers from your knowledge base, holds the dialogue |
| Speech synthesis (TTS) | voices the answer naturally |
| Integrations | creates the deal in your CRM, saves the transcript, transfers to a manager |
What it does on the line
- •Takes any number of inbound calls at once — the line is never busy,
- •Qualifies the enquiry with your questions and answers the routine ones: price, lead time, availability, address,
- •Creates a deal in the CRM with the recording and a text transcript,
- •Transfers hot customers to a manager immediately or books a call-back slot,
- •Runs outbound campaigns to a script: appointment confirmations, reminders, surveys.
Data and privacy
Call recordings are personal data, so recognition and analysis run on servers in the appropriate jurisdiction, recordings are kept for a limited retention period and de-identified by policy. The whole contour can be installed on your own server. This setup runs in production on our own telephony. More on the AI operator page, and on running models in-house in on-premise LLM vs cloud AI.
Frequently asked questions
Will customers realise they are talking to a robot?
The voice is natural and the speech is free-form, but we do not pass the AI off as a human: if asked, it says plainly that it is a voice assistant and offers to transfer to a person. What annoys people is not the robot — it is not getting their problem solved, and this one solves it.
What if someone asks something outside the script?
It answers from your knowledge base rather than a rigid script. If the question is genuinely outside its competence, it records it and hands the caller to a manager. Those cases get reviewed and folded back into the training.
Is it hard to connect to our phone system and CRM?
We connect to any SIP telephony, including your existing number. On the CRM side there are ready integrations for the common platforms and an API for the rest. It usually takes a few days.