Why product cards are painful
With a catalogue of a thousand items, writing descriptions by hand is not viable: a copywriter charges per card, which runs into serious money and months of work. Meanwhile a bare ChatGPT produces smooth filler with invented specifications that has to be rewritten anyway.
How to do it properly
A configured AI copywriter writes cards from your specifications rather than from memory: product facts, brand glossary and banned clichés all go in first. From there it generates descriptions by the thousand, in one consistent voice and without recycling the same paragraph across cards. The underlying principle — why some teams get filler and others get content — is in AI content generation that actually works.
| By hand | With AI | |
|---|---|---|
| Cards per day | 10-20 | hundreds |
| Cost | per-card copywriting rate | within a flat plan |
| Voice | depends on the writer | always the brand glossary |
| Facts | hit and miss | only from your base |
And about SEO
- •Descriptions are generated for real search queries, so cards actually pull traffic,
- •Originality and information density are checked, to stay clear of quality filters,
- •The scale makes it possible to cover the whole catalogue, not just the top sellers.
More about the product on the AI copywriter page.
Frequently asked questions
Will the copy read “like AI wrote it”?
Not if the system is configured. It is tuned on your best existing copy, given a brand glossary and a list of banned clichés, and every piece is checked for filler before publication. That configuration is exactly what separates it from “just ChatGPT”.
Could it invent product specifications?
That is why the facts are loaded first: the copywriter writes only from your specification base. Where data is missing it leaves a placeholder rather than making something up. The rule is enforced hard.
Will search engines penalise AI copy?
Search engines assess whether the content is useful, not how it was produced. What gets penalised is meaningless generated filler. Copy with facts, structure and value ranks normally, and we check originality on top of that.