Advertising

Paid ads and protection from bot traffic

Where the ad budget really goes: click fraud, junk placements, bot enquiries. How to spot each one in analytics and stop paying for it.

AdvertisingJuly 21, 20267 min read

What Is Click Fraud and What It Costs You

Clicks you pay for that were never going to convert — bots, click farms, competitors. In competitive niches it takes 15-30% of the budget. What stops it.

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AdvertisingJuly 23, 202611 min read

How to Tell a Bot From a Human in Advertising

Bots give themselves away through combined signals, behavioural and technical. What each signal shows, why one alone is never a verdict, how to read the grey zone.

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AdvertisingJuly 23, 202611 min read

Fraud in CPA Affiliate Programmes

In CPA the fraud moved up a level: fake leads, bot orders, incentivised traffic, cookie stuffing. Why the model is exposed, and how to pay for confirmed results.

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AdvertisingJuly 21, 20267 min read

True Cost Per Lead vs the One on Your Dashboard

Ad platforms divide spend by every conversion, including bot submissions and irrelevant enquiries. How to count qualified leads only, and reach cost per customer.

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AdvertisingJuly 21, 20268 min read

End-to-End Marketing Attribution: Click to Revenue

Linking advertising, enquiries and sales into one chain so you optimise for profit instead of clicks. What it shows, and how to assemble it without a heavy platform.

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AdvertisingJuly 21, 20267 min read

Six Signs Your Ads Are Being Click-Farmed

Spend rising while enquiries stay flat is the headline symptom. Six concrete signs in the data, and how to estimate your bot share in a single evening.

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AdvertisingJuly 21, 20267 min read

How Much Ad Budget Bots Actually Consume

In competitive niches bots and junk traffic take 15-30% of budget. A step-by-step method for calculating the loss in your own analytics, and what to do next.

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AdvertisingJuly 21, 20267 min read

Click Fraud Beyond Search Ads

Bot traffic arrives from social, classifieds, native networks and in-app inventory. Two layers of defence: click blocking where possible, form protection everywhere.

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